The best and brightest took the stage at Social Fresh 2016. Here’s what they shared.
BY MELANIE DEZIEL | Contributor, Inc.com@mdeziel | Credit to Inc.com
Last week, I had the pleasure of speaking at Social Fresh 2016 in Orlando to share some insights about creating relevant content with the audience of marketers, social media managers, and entrepreneurs. As a professional speaker, I get to travel the world, make genuine connections with so many talented people, and grow my own personal brand, but I also get to attend the sessions by the other incredibly talented speakers and learn right along with the other conference attendees.
I’ve compiled the most tweetable quotes and insights from the experts who took the stage at Social Fresh 2016, so you can apply their wisdom to your social accounts, your marketing strategy, and your entire business.
So many entrepreneurs create products or services that to be everything to everyone and wind up be nothing to anyone. Keep focused and you’ll make greater progress toward your goal.
Be intentional about what you put out in the world, whether it’s a tweet, a blog update or a blast to your email list. Everything you share sends a message about who you are.
For your social posts, your business and anything else, only commit to and execute on as much as you can reasonably do well. Anything more than that isn’t helping you achieve your goals.
Sure, Liz was talking about finding influencers to promote and partner with your brand. But this could just as easily apply to your business partners, vendors or investors. No amount of passion on one-half of the partnership will make up for a lack of it on the other side.
It’s easy to get lost in your own goals, both as marketers and as entrepreneurs. But your audience isn’t interested in everything you have to say, so focus on those messages and stories that best serve them.
Emotional content–or content that creates an emotional reaction in your audience– is some of the most remembered and engaged with. Create social posts, blogs and other content that connects with the audience emotionally.
If you don’t know what you’re going to say, don’t worry about how you’re going to say it yet. Focus on your message, your goal and your story, then determine the best way to get that out into the world.
If you want to bring consumers in and show them who you are, then they need to know who you are, not just what you do. Showing your personality through your tone, voice, style and more provides a great pathway for letting your consumers and potential consumers get to know you.
It’d be great if you could get your audience to see everything you want them to see, click everything you want them to click, and buy everything you want them to buy. But you can’t. What you can do is offer value, respects their preferences, and give clear pathways and options for next steps.
A lot of things are good. But all those good things will begin to blend together if they’re not differentiated. Don’t aim to be one of several “good” options or even one of several “great” options. Aim to be the only option, because you’re the one that offers a different solution, approach or value.
While you might want to bury your head in the sand when something goes wrong, own up to your errors and speak openly about how you’re working to resolve them, or prevent them from happening again.
— Stacy Minero, Head of Planning & Creative Agency Development
Ads with people in them tend to attract more attention than those without. Don’t hide behind a product, logo or mascot. Be honest, be yourself and be transparent about who you are.
Enlist the help of influencers to spread your message, so it’s better received but also aim to create something worth talking about. Be remarkable, and let word-of-mouth marketing push you forward.
There’s nothing cool about “winging it” and falling flat. Take time to plan out your social posts as well as your broader business strategy.
There is no shortage of things to read, video content to watch, games to play, apps to download, audio listen to, things to buy or places to visit. If you truly want consumers to pay attention to YOU, then you need to be better than the next best option.